Wake up the leads you already paid for.
Lewis works your dormant list over text, finds the few who are still in the market, and hands them back to you ready to call.
Try it on your list
Works with any CRM that exports a CSV, no integration to wait for
How Lewis works
Step 01
Connect Lewis
Point him at the CRM you already pay for. No new app, no migration, no integration to wait for: he reads the export, notes and all, and tells you who is worth texting the same afternoon.
Step 02
Lewis starts working
He picks the order, tells you why, and writes the message. Nothing sends on its own: read it, change it, or dictate your own words and he sends yours instead.
Step 03
Copilot
Once he has earned it, hand over the tedious half: the follow-ups, the re-asks, the people who were never really looking. Anything a licence has to answer always comes back to you.
Drafts + Approvals
Every conversation, handled.
Lewis works the parts of a dormant list that are tedious rather than hard, and hands you the parts that need a real person.
Lewis can you
text the lead from march
ask if they’re still looking
confirm her budget
check the timeline
nudge tuesday’s cold one
draft the opener from my note
hold that for my approval
skip the do-not-contact
rank who’s worth texting today
quote the note i wrote in 2023
hand Marcus over to me
log every send
throttle the next five
flag the fair-housing risk
re-ask without repeating
resurface a dormant contact
confirm they still want newton
queue tomorrow’s outreach
read the notes column too
tell me who replied today
say it in my own words
stop before you promise a time
watch that place for a drop
answer the group without guessing
measure it in a straight line
take over this thread
brief me before nine
make it shorter
drop the unreachable numbers
wake up the march leases
find the three still looking
wait for my go-ahead
text the lead from march
ask if they’re still looking
confirm her budget
check the timeline
nudge tuesday’s cold one
draft the opener from my note
hold that for my approval
skip the do-not-contact
rank who’s worth texting today
quote the note i wrote in 2023
hand Marcus over to me
log every send
throttle the next five
flag the fair-housing risk
re-ask without repeating
resurface a dormant contact
confirm they still want newton
queue tomorrow’s outreach
read the notes column too
tell me who replied today
say it in my own words
stop before you promise a time
watch that place for a drop
answer the group without guessing
measure it in a straight line
take over this thread
brief me before nine
make it shorter
drop the unreachable numbers
wake up the march leases
find the three still looking
wait for my go-ahead
22 dormant leads
Your CRM, finally organised.
Lewis is good at the part people are honestly bad at: holding four hundred half-finished conversations in his head at once. He reads the note you typed in 2023, the reply that never came, the budget that moved, the thing they said about the school district, and works out who is worth a text this morning.
What comes back is not a longer list. It is the same list in the order you should work it, each name carrying the reason it is where it is, and the ones to leave alone marked as such.
Copilot on
2:46🎓
in the car. anything i need to do?
nancy ruiz replied. still wants champlain, moving before the school year.
she asked to talk this week. does thursday at 6 work for you?
yes, book it
done. i’ll confirm with her and keep working the other 11.
who else came back today?
marcus bell and dee whitcomb. marcus is the one worth your evening: pre-approved to 415 and he asked what’s left on pine st.
184
Lewis
It lives where you already work.
Lewis is a thread in Messages. Not another app, not another login, not a dashboard you have to remember to open: you text him the way you text everyone else, and he texts your leads the same way.
Which matters more than it sounds. Almost none of the real work in this job happens at a desk. It happens in the fifteen minutes between showings, and that is a phone.
More Benefits
And for the everyday running of a list.
Why it pays for itself
Lewis gets you to the closing table.
Every name in that export was a deal once, and most of them died of nothing more dramatic than a follow-up nobody had time to send. Lewis does the two hundred small things between a cold name and a signed contract, at the pace of a text message, and stops the moment something needs your licence. What comes back is not activity. It is the two or three people who answered a real question with a real number, and a thread you can read before you dial.
Explore the engine
Three verdicts, on the output of every send.
allowhi Marcus, you were keen on Pine St. still looking?
holddoes thursday at 6 work for a call?commitment:time
block42 Oak is 1,850 sq ft with a new roof.property_fact
blockabout a 12 minute walk to the Prudential Center.property_fact:proximity
Blocked never becomes held. An agent skimming approvals at 7am waves things through, so the two claims Lewis cannot source never reach the queue at all.
Reorders. Never filters, never quoted back.
what they saidlove the block but it feels dark
→
what it becamebrightsouth-facingtop floora 0 to 1 score with the phrases that produced it
arithmetic13 of the places in your range are bright. 2 are also on a quiet street.
It reorders the shortlist and contributes no reason to any caption, so Lewis physically cannot tell somebody a home is bright off an inference over marketing copy.
A distance is exact. A travel time is not.
how far is this from the prudential center?
0.9 mito the Prudential Center
routed0.9 miles, about a 25 minute walk
no route0.9 miles away in a straight line
A minute figure comes from a provider that traced streets, or it does not exist. There is no detour multiplier anywhere in that file.
The only thing here that speaks first.
South End 2-bedwatched daily since 12 Feb$2,400$2,250↓ $150
the South End 2-bed just dropped $150. want me to get you in this week?
saved firststate is written before the text goes out
The baseline is what he last SAW, not what he last SAID, so a rise and a fall back is silence rather than a drop that never happened.
Answers some of it. Records all of it.
MJR3 in the room
heardmike, can you send the link?addressed-elsewhere
Jess: can we see it saturday?saturday works, jess. i’ll ask about 11am.
A failed gate means silence, not a chattier bot. The messages he does not answer still go into the transcript, or he asks where they want to live after they have agreed.
eventleadat
crm.imported412 rows09:41:02
lead.assessedMarcus Bell09:41:14
draft.proposedMarcus Bell09:41:15
guardrail.blockedMarcus Bell09:41:15
draft.approvedMarcus Bell09:42:30
message.sentMarcus Bell09:42:31
The morning briefing, what happened with Nancy, the cost of a thread and the compliance record are all queries over this one append-only log.
What qualifying a list costs
Finding the three people in
a list of 412 takes 27 hours.
None of it is difficult. All of it is reading, typing and waiting on a reply, one lead at a time, after dinner.
By hand27h 25m
- Read the note on every lead5h 09m
- Check every number, then rank the list4h 34m
- Write the first text to each one3h 26m
- Read every reply and write the next one14h 16m
With Lewis23m
Saying yes, or changing the wording, before it sends. The other four jobs happen at import. This is the only part a licence is required for.
Both bars are the same scale. The rates are ours and they are fast: 45 seconds a note, 20 a number, 60 a judgement, 90 a first text, 75 a reply, across 412 rows and 685 replies. Halve every one of them and it is still thirteen hours of evenings.
Questions
Everything else.
The short version: one membership, no per-message fees, and nothing leaves under your licence without you having read it first.
More about why we built itLewis is a membership for real-estate agents. It texts the dormant leads already sitting in your CRM, opens with the specific thing that person told you rather than “just checking in”, works out whether they are still in the market, and hands back the ones worth a phone call.
It runs over iMessage, so there is no new app, no new CRM, and nothing to open on a laptop. Every draft is held for your approval before it sends, and fair-housing language and property facts Lewis cannot source are blocked outright rather than queued.
- The engine, one brain behind every conversation: the browser demo and a real phone number run the same decisions, so a change made once is live on both
- Approvals: every draft held for your yes. Send it, edit it, skip it, or dictate your own words and Lewis sends yours verbatim
- Guardrails: block, hold, allow, run on the output of every message at every autonomy level. Not a paragraph in a prompt
- Copilot: hand it the list when you are ready and it drafts, throttles and re-asks on its own. Take the permission back the same way you gave it
- Morning briefing: what moved overnight, and who is worth texting first today
- Event log: every send, hold and refusal on one append-only log you can export
- iMessage: it is a thread in Messages, on the phone you already run your day on. No new app and nothing to open on a laptop
- CSV import: bring the book from whichever CRM you already pay for. Nothing to connect
Every one of those is on every plan. See all eight in detail.
Lewis is priced per agent, not per message, so working your list harder never costs more. No long-term contracts, no setup fees, no cancellation fees. Cancel anytime and the membership ends at the close of your current billing period.
Every guardrail is included on every plan. They are not an upsell: the fair-housing block and the refusal to assert a property fact run the same way whatever you pay.
See the full pricing page, or what we will and will not do on Trust.
A drip sends the same sentence to four hundred people. “Just checking in, still looking?” is what every CRM already sends, and what every buyer already ignores.
With a drip, or with working the list by hand:
- It does not know what that lead told you, so the opener is generic and nobody answers it
- You still have no idea which of the four hundred is real until somebody replies
- Follow-up stops the week you get busy, which is every week
Lewis reads the notes column, not just the names, and ranks who is worth texting today. Every opener quotes the specific thing that person actually said. It works out budget, timeline and area in the lead’s own words, stops the moment somebody asks to see a place, and hands you the thread, with every draft held for your approval, and fair-housing language and unsourced property claims blocked on the way out rather than flagged for later.
Side by side: Lewis vs a CRM drip.