Nothing is too old if the note says something specific. A two-year-old "wants Champlain before the school year" is a better opener than a three-month-old blank record.

Is texting old leads compliant?

That depends on how you obtained them and where you practise, and it is your call and your broker's, not this product's. What Lewis guarantees is that opt-outs are honoured across every seat permanently, do-not-contact marks are respected at compose time, and every send is on an append-only log. Opt-out policy.

Do I have to work the whole list?

No. Export the segment you want. Lewis works from the file you give it.

Use case

Database reactivation, done one conversation at a time.

You have already paid for these leads once. Reactivation is not a marketing problem: it is four hundred separate questions, each of which only makes sense to one person.

Try it on a sample book How it works

Why “reactivation campaign” is the wrong shape

A campaign is one message to many people. Reactivation is finding out which of many people is ready, which is the opposite operation: it needs a different question per person and an answer read per person.

That is why reactivation campaigns underperform even when they are well written. The best possible generic message still asks the recipient to remember who you are and decide whether to engage, and most of them will not.

What Lewis does with a database

1. Reads the export: names, numbers, and the notes column, which is where the reason each person was a lead is written down.

2. Drops the rows it may not text at the door: not-textable numbers, do-not-contact marks, anyone who has ever replied STOP.

3. Ranks what is left by how much there is to open with, so the person with the most specific note goes first.

4. Drafts one message per person, quoting their own note, and holds it for your approval.

5. Reads what comes back for budget, timeline and area, in their words.

6. Hands you the ones worth a call, and leaves the rest alone.

The arithmetic

A four-hundred-name database is not four hundred opportunities. Realistically it is a hundred-odd textable numbers and a handful of people currently in the market. The value of doing this properly is not volume: it is that the handful gets found at all.

What it will not do

It will not cold-text anybody. These are contacts you already have a relationship with, and everything Lewis sends is a follow-up in a conversation that already existed.

It will not make a claim about a property, because there is no MLS behind it, and it will not promise a time or a figure: every one of those is held for you.

What it does to a list

From four hundred dead names to three meetings.

Same list you already own.

412

names in the export

Sitting in a CRM nobody opens.

137

you are allowed to text

The rest are dropped at import rather than filtered later.

handed back warm

Budget, timeline and area answered in their own words.